Guide Asia puts senior GTM operators inside your Asia Pacific growth strategy. We open the OEM, ODM, and end-customer doors that decide whether your technology ships, and we stay to drive execution until it does.
Your technology works, your benchmarks hold up, but your pipeline in APAC is still empty. In Asia Pacific, commercial adoption relies on a connected ecosystem:
| 01. Compute & Silicon | Needs a clear path into real-world applications and system integration. |
| 02. OEMs, ODMs & Builders | Influence system integration, qualification, and platform design wins. |
| 03. End-Customers | Cloud operators, telcos, & enterprises define workloads and budgets. |
We act as your senior APAC GTM capability before you build a full regional organization. Hands-on business development led directly by senior operators—connecting product adoption with the ecosystem that enables it.
We align on core applications, target accounts, and pick where to play (ODMs, OEMs, programs). Non-converting leads are cut early.
We engage key decision-makers directly through decades of built trust and clear, specific value propositions.
We bridge technical evaluation and commercial intent—coordinating stakeholders from initial pitch to qualified design win.
We turn initial program success into repeatable regional expansion across platforms, programs, and accounts.
| Phase | Timeline | Focus & Deliverables |
|---|---|---|
| Focus | Month 1 | Agree target accounts, define value proposition, establish ownership, and confirm evaluation readiness. |
| Engage | Month 2 | Run qualified outreach, build detailed stakeholder maps, and establish clear next steps. |
| Advance | Month 3+ | Develop evaluation plans, navigate technical qualifications, and convert engagements into active commercial programs. |
*Monthly executive reviews ensure alignment and progress visibility across all workstreams.
Success in APAC requires understanding both sides of the deal. Mantosh built and sold technology solutions into Asia’s largest operators, OEMs, and ODMs. Sridhar ran global brand and channel P&Ls that specified, bought from, and brought ODM-built products to market. Together, we know exactly how platform decisions get made—from the vendor pitch to the final purchasing decision.
| Taiwan | OEM, ODM & Server Ecosystem |
| China | Hardware & Manufacturing |
| India | Design & Enterprise Growth |
| Vietnam | Electronics Manufacturing |
| Southeast Asia | Cloud Operators & Telcos |
Sridhar Ramaswamy
Mantosh Malhotra
Guide Asia provides high-caliber leadership sized for small technology companies and scale-ups. When you partner with us, you get us—no junior hand-offs, no account managers, and no execution gaps.
Co-Founder & Managing Partner
Brand, channel, and commercial leader with 25+ years driving go-to-market execution across consumer electronics, compute, and e-commerce in APAC. Led regional operations for Motorola, Lenovo, Intel, Dell, and Lazada. Deep understanding of brand procurement, ODM customer workflows, and multi-country channel deployment.
Education: MBM, Asian Institute of Management; INSEAD CMO Academy.
Advisor
Technology executive with 25+ years of experience building semiconductor, telecom, and wireless businesses across Asia Pacific. Former President of Southeast Asia & Pacific at Qualcomm. Proven track record of taking emerging technologies from early qualification to dominant regional market share.
Education: MBA, Melbourne Business School; B.Eng (Telecommunications), RMIT University.
Tell us what you are building and which Asian markets or applications you need to unlock. We’ll provide a clear view on key decision-makers, potential obstacles, and the optimal GTM path forward.