Guide Asia – Asia. Simplified.
Electronics brands face boundless opportunity in Asia, but also a thicket of regulation, cultural nuance, and distribution complexity. Guide Asia turns these challenges into competitive advantage.
Asia's Tech Surge
Asia is the world’s fastest-growing region for consumer electronics. India alone is set to become the second-largest smartphone market globally, while Southeast Asia’s internet economy is forecast to exceed $330 billion by 2025. Yet for brands accustomed to Europe or North America, Asia is a different equation: multiple languages, fragmented retail, shifting regulatory regimes, and consumers who increasingly discover products via online marketplaces and social media.
Guide Asia simplifies market entry
We provide end-to-end support: from market research and go-to-market strategy to regulatory compliance, sales and distribution, marketing, logistics, and after-sales service. With three decades of senior leadership across Asia-Pacific, we combine strategic insight with practical execution.
Our Services
Comprehensive Services for Electronics Market Entry in Asia
Whether you are launching in India, scaling across Southeast Asia, or strengthening your supply chain, Guide Asia provides the expertise and network to make it happen.
Sales & Distribution
Identification of the right distributors, e-commerce enablers, and retail partners
Channel mix development: online marketplaces, offline retailers, direct-to-consumer
Sales forecasting, order management, and after-sales process design
Market Entry & Strategy
In-depth market research and consumer insights
Competitor benchmarking and pricing analysis
Tailored go-to-market plans for each country
Guidance on regulatory compliance, certifications, and approvals
Marketing & Communications
Brand localization to match cultural nuances
Public relations and influencer strategy with trusted local partners
Digital marketing: SEO, social media, performance advertising
Operations & Logistics
Supply chain optimization for efficiency and cost savings
Customs clearance, warehousing, and last-mile delivery management
Inventory planning to ensure availability without excess cost
After-Sales Service
Customer service design for local markets
Set up the parts network
About Guide Asia
Guide Asia is led by Sridhar Ramaswamy, a seasoned technology executive with more than three decades of experience across Asia-Pacific. Based in Singapore, I have helped global electronics brands expand across Southeast Asia and India, bridging the gap between Western ambition and Asian opportunity.
Vice President of Sales for Southeast Asia and India, overseeing a portfolio of consumer electronics and network devices.
Senior Vice President at Lazada (Alibaba), where I built the electronics category across Southeast Asia and developed strategic partnerships with top brands.
Leadership roles at Lenovo and Motorola, managing a $100M P&L across 15 APAC markets and driving Motorola to become the #1 e-commerce region globally.
Earlier experience with Tata Communications, Intel, and Dell, leading sales and marketing in South Asia and pioneering PC penetration programs in emerging markets.
At Guide Asia, I combine this experience with a hands-on, approachable style. Clients value not just my strategic insight, but my ability to navigate complex local realities and deliver results.
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